All the hydration products out there get one thing right: your body needs more than what plain water can offer.
But where most fall short is by using a reactive strategy, with the common belief that hydration is an after-the-fact action: "I did this activity and now I need to replenish my electrolytes." Not only does this method fall short of ensuring proper hydration, but it often depends on high amounts of sugar and sodium.
Proper, cellular-level hydration requires a proactive approach for maximum benefit. This means daily hydration at the cellular level - without sodium or sugar - for rapid absorption directly to your cells.